An executive’s role differs from that of a manager’s because they must consider Competitive Strategy.
It consists very simply of a long-term action plan that is devised to help a company gain a competitive advantage over its rivals. To arrive at this plan the executive needs time in his or her day to think about the Long View. Much of what is taught in the section on Managing Yourself with regard to Priority Management is a crucial foundation to everything in this section.
This section looks at methods to find and refine the strategy and also how to push through the change.